跨境电商本土店指的是商家在目标市场国家或地区设立的，以当地市场为主要销售对象的网络店铺。这种店铺通常在当地注册公司或使用当地的个人身份信息、企业资质等进行店铺注册，并遵循当地的法律法规进行运营，具有本地化的特色和优势，卖家可以在Shopee、Lazada、Temu、Coupang、TikTok、Mercado等平台上开设本土店铺。
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