TikTok Shop是基于TikTok的电商业务，通过兴趣内容推荐功能帮助卖家的商品直接触达到消费者。TikTok从2021年正式将电商作为重点发力业务，先后在印尼和英国等地上线TikTok Shop，即TikTok小店。目前，TikTok Shop还席卷了马来西亚、越南、新加坡和菲律宾等其他东南亚市场，正在成为一些东南亚卖家首选的电商平台。
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